2024 proved to be a successful year for Rogers’ social media presence, with a growing audience and a renewed strategy.
“We’re really focused on sharing content that is interesting and inspiring to both our followers and people who may not be familiar with Rogers,” says Gina Geiser, senior digital marketing and communications specialist. “Similarly to how our clinical teams use data to guide patient care, we’re using data every day to understand what our audience is interested in and how we can reach as many people as possible with Rogers’ message of hope and healing.”
With the final numbers in on Rogers’ 2024 social media performance, take the short quiz below to test your knowledge and learn more about how you can play a role on social media. And don’t forget to check out the slideshow above to see our top posts of 2024.
2024 social media quiz:
1. True or False: Rogers Behavioral Health is on TikTok.
2. Which Rogers page has the most followers?
a. Facebook
b. Instagram
c. LinkedIn
3. How many times were Rogers’ social posts shared in 2024?
a. 153
b. 1,153
c. 2,078
d. 4,015
4. True or False: Posts that feature photos of Rogers teams average a higher engagement rate than other posts.
5. What is one way you can help Rogers reach more people on social media in 2025?
a. Following one or more Rogers page
b. Liking Rogers’ posts
c. Sending photos to
photos@rogersbh.org of your team
d. Sharing Rogers’ posts
e. All of the above
Answer key
Ready to find out how you did? See below!
1. This is true! Rogers started an official TikTok account in 2023, and you can follow us at @rogers_behavioral_health. New for 2025 will be an effort to feature more Rogers team members on this account to share mental health tips, mindfulness exercises, and more. Interested in getting involved? Email
Gina.Geiser@rogersbh.org to learn more.
2. The correct answer is LinkedIn, with more than 21,000 followers.
3. In 2024, Rogers’ social posts were shared 4,015 times! That was a 98% increase over 2023, reflecting the social team’s efforts to post content that our audience will want to share with their followers. Each time a post is shared, it helps more people outside of Rogers’ usual audience learn more about our work.
4. This is true! In fact, in 2024 posts that included photos of our team members received, on average, an engagement rate 10 times higher than our other posts. Whether it’s a team activity, dress up day, or an event at a clinic, our followers love to see our teams. Anyone can submit photos for social media consideration by emailing the photo files to
photos@rogersbh.org.
5. All of the above! No matter how you interact with our social media content, you make a difference in helping Rogers reach a wider audience. Be sure to follow Rogers on each of our channels:
