Rogers Behavioral Health Brand Kit

Organization Summary

Short Summary:
Rogers Behavioral Health works together with people facing mental health and addiction challenges to help them cultivate full, connected lives through proven treatment, committed curiosity and real empathy.

With locations in ten states, we are among the largest specialty behavioral healthcare systems in the U.S.

As of January 2026, Rogers Behavioral Health has locations in:

• California
• Colorado
• Florida
• Georgia
• Illinois
• Minnesota
• Pennsylvania
• Tennessee
• Washington
• Wisconsin

Locations Page

Brand Summary:
We are behavioral health providers with the passion and heart of a nonprofit and the expertise to make a lasting impact.

We are compassionate guides, here to come alongside the people we serve with empathy and expertise. We are helpers, listeners and validators. We are equippers and perspective-shifters. We are a safe place for people to be understood and to grow.

We are researchers, advocates and catalysts for change. We are experts in effective mental health and addiction treatments driven by data and research. We are experienced and trustworthy, with more than 100 years of work in this field.

We are a united team of clinicians, staff and researchers committed to taking care of one another as we care for the people we serve.

We are adaptable, ready to adjust treatment based on assessments and progress along the way to help people most effectively and efficiently.

We connect with the people we serve as fellow human beings, helping make sure they never feel alone or judged. Many of us have experienced relatable challenges ourselves. We call on both clinical excellence and lived experience to provide the best care possible. 

Our Key Messages

Our approach to behavioral health is boldly person-focused.
We lead with kindness and intentional understanding. We want each person to feel seen, understood, and hopeful for the future. We make sure we support not only mental health but also social and spiritual health as well.

We are established experts in behavioral health.
We have been elevating behavioral health for more than a century. Our clinicians and staff are widely respected for their expertise, and we are leading providers of specialized care for a range of mental health conditions and addiction.

Our approach to treatment works.
Our treatment programs are rooted in research and proven by regular assessments to ensure they are as effective as possible. Treatment is not indefinite – we begin with the end in mind, ensuring the people we serve make measurable progress so they can move forward.

We work to elevate the field of behavioral health beyond Rogers to help even more people heal and grow.
Through our research, innovative technologies and training the next generation of clinicians, we work to make behavioral healthcare more effective and accessible for everyone long-term.

We work to advance the public good and eliminate stigma around mental health and addiction.
Through community partnerships, educational training, our WISE initiative and more, we help educate the community and equip people to tell their stories with confidence to eliminate stigma surrounding mental health and addiction challenges.

Rogers Behavioral Health Treatment Programs

• Residential Treatment
• Inpatient Treatment
• Outpatient Treatment
• Partial Hospitalization Program
• Intensive Outpatient Programs
• Telehealth
• Virtual Mental Health for First Responders and Veterans
• Medication Management
• Primary Behavioral Health

Rogers Behavioral Health Therapies

• Cognitive Behavioral Therapy
• Dialectical Behavior Therapy
• Behavioral Activation
• Exposure and Response Prevention
• Prolonged Exposure Therapy
• Transcranial Magnetic Stimulation (TMS)
• Experiential Therapy
• Spiritual Care
• Nutrition Services

Mental Health Conditions We Treat

• Obsessive-Compulsive Disorder
• Anxiety
• Depression
• Bipolar Disorder
• Easting Disorders
• PTSD
• Emotional Dysregulation
• Addiction
• Co-occurring Disorders
• Serious Persistent Mental Illness

 

Rogers Behavioral Health Leadership

Cynthia Meyer, MSSW, President and CEO

Cynthia (Cindy) Meyer, MSSW, is president and CEO for the Rogers system where she leads the strategic direction of the organization with a focus on expanding treatment models to improve access to care, enhancing our workforce opportunities and culture, collaborating and engaging with our community partners, and continually transforming our processes.

Angela Giese, MBA, MS, Chief Human Resources Officer

Angela Giese, MBA, MS, is Chief Human Resources Officer at Rogers Behavioral Health. In this role, she oversees all human resources functions and strategic initiatives to ensure that Rogers employees have the resources, skills, and support they need to succeed and contribute effectively to the organization’s mission.

Jerry L. Halverson, MD, FACPsych, DFAPA, Chief Medical Officer

Jerry L. Halverson, MD, FACPsych, DFAPA, is a board-certified adult psychiatrist with subspecialties in addiction medicine and consult liaison psychiatry. In his role as Chief Medical Officer for Rogers Behavioral Health, he is responsible for the quality of the psychiatric care provided and ensuring access to that care throughout the system.

Matthew Harris, MBA, CHCIO, CDH-E, CPHIMS, Chief Information Officer

Matthew Harris brings more than 20 years of leadership in information technology (IT) and cybersecurity to his role as Rogers Behavioral Health’s Chief Information Officer. He has extensive experience leading IT and cybersecurity functions across healthcare and government sectors.

Heather M. Jones, PhD, LP, Chief Clinical Officer

Dr. Heather M. Jones is the chief clinical officer for the Rogers Behavioral Health system and a licensed psychologist with more than 15 years of experience in behavioral health care. 

Brian Kay, PhD, Chief Strategy Officer

Brian Kay, PhD, serves as chief strategy officer for Rogers Behavioral Health, working closely with executive leadership to define and implement new operational strategies and special projects.

 

Awards, Credentials, Certifications

• Rogers Behavioral Health has earned The Joint Commission’s Gold Seal of Approval.
• Rogers Behavioral Health is Legit Script Certified.

 

FAQs

Treatment FAQs

How long does treatment last?
The length of stay depends on which type of care and level of treatment you or your loved one needs, as well as past history, current symptoms, support systems, resources, and risk factors.

Am I allowed to leave treatment whenever I want?
You may request a discharge at any time. We do advise that any decisions about discharge be made collaboratively with the treatment team so a thoughtful aftercare plan can be developed and arranged. If you are receiving treatment due to a court order, a doctor’s order to discharge is required before you can leave. In situations involving imminent concerns for your safety, further evaluation may be necessary.

What is a typical day in treatment like?
While a typical day may look slightly different based on your level of care and treatment program, you can expect to engage in both group-based education and individual skill-building time to work on assignments geared toward your unique treatment plan. Each day, you will work with multiple members of our multidisciplinary team to ensure that you gain the skills and tools needed to overcome challenges.

Is family involvement in treatment dependent on approval from the patient?
Yes. For adolescents, depending on particular state laws, family involvement may depend on approval by the patient. For example, Wisconsin state law requires anyone 14 and over to approve participation by family members.

Who can get information about my admission?’
Staff members and your treatment team will discuss your treatment only with those you or your guardian have specifically authorized. Your admission is confidential, and only those you want to know will know you are here. We will not acknowledge your presence here or provide any information about your treatment without your consent.

In some levels of care, you and your parents or guardian will be given the opportunity to create an approved call list, identifying individuals you may speak with during your treatment. If anyone other than those on the call list contacts Rogers to speak to you, the staff will maintain complete confidentiality.

If you are receiving inpatient care and have established an approved caller list, you will provide a PIN or access code to those on the list, and they must provide it when they call. You may change your mind about who is and is not on your approved call list at any time during your hospital stay (with parent or guardian permission for minors).

Who can visit me while I am here? Are my children or the children of friends and family members allowed to visit?
All visitors must be approved by the patient and treatment team. Family members and friends are generally able to visit patients in residential care and inpatient care. Children under 18 (siblings or children of the patient) are allowed to visit but must be accompanied by an adult. Visitors will obtain a PIN or access code upon arrival.

Does Rogers offer support for families with children in treatment?
Yes, Rogers offers Friends and Family University as part of our services for depression and other mood disorders, eating disorders, obsessive-compulsive disorder (OCD), and anxiety for children through age 12.

 

Admissions FAQ

When can I call to discuss my needs and get a screening?
We are available 24/7 to complete a telephonic screening. If you are in need of immediate or emergency attention, please call 911 or go to the nearest emergency department. Once you are recommended to a treatment program, your admission will be scheduled as soon as possible.

Can I tour Rogers before being admitted?
Tour availability varies by location. At our outpatient clinics, tours are provided by staff members. Tours of specific residential care locations are given on weekdays during designated times to respect the privacy and confidentiality of the people who are currently receiving treatment. Generally, residential tours are scheduled after you complete a screening and will be led by one of Rogers’ Community Relations team members.

How do I know what to bring and what to leave at home?
An admissions team member will help you determine what to bring to treatment. You will also find out what to leave at home, what to wear, and what to pack, as well as what items aren’t allowed based on your level of care.

What can I expect when I arrive for admission?
You should plan for the entire admissions process to take several hours. When you—or you and your child—arrive at Rogers, please check in at the front desk. Simply say your name and state that you are here for admission. A team member will greet you and take you to a private office to complete the rest of the admission paperwork. To make sure we have the most current clinical information, you may be asked additional questions about your symptoms.

My family doesn’t speak English. How do I request an interpreter?
To ensure effective communication among you, your family members, and companions who have limited English proficiency or are deaf or hard of hearing, we will work with you to assess and determine the level of services best suited for your circumstances.

What can I do if someone isn’t willing to get treatment?
If someone you know needs high-level, intensive mental health or addiction care but is not willing to seek treatment, know that each county and state has its own process to have a person brought into treatment. Contact the health and human services department of the county you live in for further information. Admissions staff at Rogers can discuss this with you if you have further questions. However, if you are concerned about someone’s health or safety, do not hesitate to call 911 or take them to the nearest emergency room.

 

Levels of Care FAQ

There are a lot of types of care and treatment to consider. How do I know which is right for me?
Your mental health situation may be complicated, which is why we will provide our clinical recommendation after you complete a free screening. Our treatment team will figure out which type of care would be a good fit for you and develop a treatment plan designed to meet your specific concerns. If we are not able to address your needs, our representatives will do their best to provide you with additional resources or treatment options.

I thought residential care and inpatient care were the same thing. What’s the difference?
The names of levels of care vary across the country. At Rogers, inpatient care is our highest level of treatment, offered to individuals who are in need of immediate care and around-the-clock observation or stabilization during a critical episode. Inpatient care is provided at our hospital locations in Wisconsin, and patients stay until they reach a stable condition and are able to continue treatment in lower levels of care.

On the other hand, residential treatment means you voluntarily live at one of our Wisconsin locations during your entire treatment stay and receive intensive care in the same center. Your length of stay typically lasts 30 to 90 days but will vary depending on your individual treatment plan and progress.

 

What is the difference between an intensive outpatient program (IOP) and a partial hospitalization program (PHP)?
Both intensive outpatient (IOP) and partial hospitalization programs (PHP) are offered in our outpatient clinics, not in hospital settings. These locations offer comfortable spaces for group therapy, individual sessions, art therapy, experiential therapy, and more. At the end of each day of treatment, you will return to your normal schedule with family and friends or at work or school. In our PHP, patients participate in treatment, on average, six hours per day, five days per week. And our intensive outpatient care offers treatment, on average, three hours per day, five days per week. Length of stay will depend on your treatment plan and progress.

Does Rogers offer a virtual treatment option?
To ensure our communities have access to evidence-based treatment, Rogers Behavioral Health offers a telehealth treatment option for patients living in Colorado, Florida, Illinois, Minnesota, Tennessee, and Wisconsin who would benefit from specialized PHP or IOP levels of care. Treatment programs available via virtual services vary by location.

 

Paying for Treatment FAQ

How can I pay my bill?
You can mail a check to the address on your statement, pay by phone by calling 833-608-2410, or pay online with our secure, quick pay system.

How much does treatment cost at Rogers?
Our insurance pricing calculator can help you estimate the out-of-pocket costs of your care (the amount you can expect to owe for your treatment). The federal government requires us to post standard charges for inpatient and outpatient services and items we provide. This tool goes beyond that requirement to help you estimate the cost based on your insurance plan, including co-pays and deductibles. Additional information about affording the cost of treatment can be found in our Financial Assistance Policy.

Is a deposit required for admission?
Under certain circumstances, a deposit may be required. In most instances, your deposit will be equivalent to your remaining deductible, out-of-pocket, and/or co-pay (whichever may apply). Unused portions of your deposit and/or additional prepayments will be refunded to you after the claim is processed by your insurance provider(s).

Can I use a credit card to make a deposit?
Yes. We accept American Express, Discover, MasterCard, and Visa. We recommend calling your bank prior to admission to inform them of the upcoming charge.

Will I receive one bill for the total cost of my care?
In many cases, you will receive more than one bill for separate charges from the hospital and your doctor, as well as additional lab, medication, and diagnostic fees from our third-party partners.

Can I set up a payment plan for my balance?
Contact Patient Financial Services to apply for a payment plan:

Patient Financial Services Phone Number: 833-608-2410

Patient Financial Services Email: customerservice@rogersbh.org

I think my bill was already paid. Why am I still receiving a statement?
If you recently mailed your payment, your check and bill likely crossed in the mail. If you receive another statement, please contact Patient Financial Services at 833-608-2410 or email customerservice@rogersbh.org.

What if I need a copy of my bill or I do not understand my bill?
We would be happy to issue a duplicate bill and/or answer your billing questions. Please contact Patient Financial Services at 833-608-2410 or email customerservice@rogersbh.org.

Insurance Coverage FAQ

How do I know if my insurance will cover treatment?
Since every plan has its own rules for coverage, you should contact your insurance carrier to see if you need pre-approval before scheduling your admission. Upon admission, Patient Financial Services will ask for your health insurance information, either in person or over the phone, to verify your benefits. Please have your medical insurance card with you when admitting to Rogers or calling Patient Financial Services.

Please visit the insurance coverage page for more information. 

Which insurance companies include Rogers Behavioral Health in this benefit year?
Rogers is contracted with many national health plans, including most Aetna, Blue Cross and Blue Shield, Cigna, Humana, Tricare, and United plans. Rogers is also an approved provider for Ontario and British Columbia’s Health Ministries. Some exclusions may apply. Please contact admissions at 800-767-4411 for the most current information.

Medicare covers only inpatient services, and coverage varies by age and health maintenance organization (HMO) enrollment. Medicaid coverage is dependent upon age and levels of care (exclusions apply).

T19 Molina, Network Health, Managed Health Systems, and Cenpatico are covered at other locations; please contact your insurance company for a list of providers. T19HMO questions can be directed to patient financial services.

For non-contracted insurance plans, you may attempt to obtain a single case agreement (SCA) through your insurance company. An SCA is a contract with an out-of-network insurance provider that has agreed to a specific one-time rate for your care.

Has my claim been sent to my insurance company?
We bill your insurance company within 45 days. Any bills you receive from us should reflect payments made by your insurance provider.

Insurance coverage requires adequate insurance information upon admission. If you did not initially provide insurance information to admissions, it has been longer than 60 days since discharge, and your insurance company does not have a record of the bill, contact Patient Financial Services.